The Challenge
Unifying Disconnected Systems to Drive Efficiency and Revenue
Air Arabia’s inflight systems and processes had remained largely unchanged, with limited integration between bookings, catering operations, onboard crew activities, and post-flight reconciliation. Many back-end processes were still paper-based, leading to inefficiencies, errors, and scalability challenges across the growing network. Pre-orders were not integrated into the booking flow and were manually tracked, often resulting in unfulfilled orders and post-flight reconciliation issues.
These fragmented processes led to resource wastage, operational frustration, and hindered the crew’s ability to deliver the quality of service expected by passengers. Air Arabia Maroc needed a comprehensive digital solution to unify operations, reduce waste, enhance service quality, and drive revenue growth.
About Air Arabia & dnata
Air Arabia Maroc is a member of the Air Arabia Group, where the group operates from key hubs across the globe, including the UAE, Morocco, Egypt, Armenia and others. The airline's strategic network expansion in 2023, introducing 26 new routes and incorporating 10 new aircraft, reflects their ambition to make air travel more accessible and efficient. With a fleet of 73 Airbus A320 and A321 aircraft, Air Arabia Group connects over 206 destinations across the Middle East, Africa, Asia, and Europe.
Partnering with Omnevo, dnata and its joint venture partner Alpha Flight Services supported Air Arabia’s digital transformation, driving operational efficiency and enhancing onboard service quality.
"What we needed was a partner who understood our needs, challenges, and market demands - and could cure our pain points, improve our systems, and drive revenue. We got a digital solution suite that delivered all of that, giving us significantly more efficiency across our operations and setting solid foundations for the airline's future."
The Solution
Dnata and Air Arabia Maroc partnered with Omnevo to implement a digital solution suite that transformed its onboard and pre-order catering operations. Supported by Alpha Flight Services, this partnership aimed to drive efficiency, reduce waste, and unlock new revenue opportunities.
Omnevo’s modular, end-to-end digital ecosystem integrated flight scheduling, seat mapping, pre-order catering, inflight retail, and crew processes into a seamless platform. This unified system provided real-time analytics across the supply chain, offering precise data on consumption, purchases, waste, and losses - leading to significant cost savings and improved customer service.
Strategic Priorities
Customer Behaviour:
Meeting passenger demands for more choice and control by integrating pre-order capabilities and enhancing inflight service.
Sustainability:
Reducing onboard waste and weight through precise, data-driven catering operations, contributing to environmental goals.
Operational Performance:
Eliminating paper-based inefficiencies, integrating systems, and improving processes for streamlined, scalable operations.
The Results
Air Arabia achieved a step-change in operational performance through Omnevo’s digital solution. By eliminating paper-based inefficiencies and integrating key systems, the airline enhanced its operational control, improved passenger service, and unlocked new revenue streams.
The new ePOS system empowered crew to process transactions in 27 currencies, manage pre-orders, and deliver enhanced passenger service with instant access to allergen information and product details. Crew training was streamlined, with over 600 staff trained in just three weeks through a blend of online and in-person sessions.
Operationally, the airline reduced waste, lowered costs, and improved sustainability by carrying only what was needed onboard. The crew experienced greater efficiency, allowing them more time to focus on delivering exceptional service, while passengers benefited from a smoother, more personalised inflight experience.
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Book a discovery call to find out how we can help you increase revenue, delight passengers and improve operational efficiency.
