Omnevo and Viasat To Transform In-Flight Retail with Seamless, Connected Passenger Experiences
Tuesday 8th April 2025 – Wiesbaden, Germany – Omnevo, the travel retail technology partner for airlines, airports, and rail operators, is proud to announce a strategic agreement with Viasat, a global leader in satellite communication. This collaboration brings together advanced digital retail capabilities and high-speed in-flight connectivity, enabling airlines to deliver seamless, real-time shopping experiences that enhance the passenger journey and drive ancillary revenue.
As a launch partner within Viasat’s Connected Partner Platform, Omnevo is uniquely positioned to bring innovation to the in-flight commerce space. By combining its omnichannel digital commerce platform with Viasat’s high-capacity connectivity, the partnership allows airlines to create a fully connected retail journey - from browsing and ordering to real-time payments and delivery at the seat.
“We’re excited to join forces with Viasat to unlock a new era of connected onboard retail,” said Michael Raasch, CEO of Omnevo.“This partnership represents a key step in our mission to empower airlines with technology that not only enhances the passenger experience but also delivers measurable revenue growth through smarter, more efficient retail operations.”
Key Benefits of the Partnership
- Seamless Passenger Experience
Travellers can browse and purchase food, beverages, and duty-free products via their personal devices, with real-time order updates and direct seat delivery –minimising disruption and maximising satisfaction.
- Real-Time Orders Enabled by Connectivity
Viasat’s high-speed connectivity enables instant processing of payments and inventory updates, reducing fraud and decline rates while improving stock accuracy.
- Streamlined Crew Operations
Cabin crew benefit from simplified workflows, with fewer manual tasks and more time for high-value customer interactions.
- Data-Driven Revenue Opportunities
Airlines can leverage targeted product recommendations and dynamic pricing to increase average basket size, conversion, and total spend per passenger.
“Omnevo brings deep domain expertise in travel retail technology, and together we’re creating a truly end-to-end,digital-first retail experience,” said Nathan Clapton, Vice President of Inflight Media at Viasat. “With real-time data and seamless transactions, this collaboration represents the future of in-flight retail.”
The work with Viasat is part of Omnevo’s strategy to integrate with leading connectivity providers and drive the evolution of digital retail in the air. Asa partner within Viasat’s broader ecosystem initiative, Omnevo strengthens its commitment to transforming the connected passenger journey, enabling airlines to unlock new ancillary revenue streams and meet the demands of today’s digital-first traveller.
About Omnevo
Omnevo, founded in 2021 and based in Wiesbaden,Germany, is the preferred omnichannel evolution partner for airports, airlines, and rail operators in the travel retail technology space. Specialising in enabling mobility and hospitality providers to maximise ancillary revenue, Omnevo’s modular platform empowers partners to take full control of their retail strategy - across pre-order, in-flight, and post-travel touchpoints.
Media Contact – Omnevo
Laura Gambell
Marketing Director
laura.gambell@omnevo.net
Omnevo, the travel retail technology partner for airlines, airports, and rail operators, is proud to announce a strategic agreement with Viasat, a global leader in satellite communication. This collaboration brings together advanced digital retail capabilities and high-speed in-flight connectivity, enabling airlines to deliver seamless, real-time shopping experiences that enhance the passenger journey and drive ancillary revenue.
