The Challenge
To expand revenue with minimal operational impact
SKY Express aimed to boost digital ancillary revenue and expand onboard F&B offerings with minimal operational impact. The airline needed to increase inflight sales, reduce waste, and simplify crew operations, all while maintaining an exceptional passenger experience.
Key challenges included managing inventory efficiently, minimising unused stock, and improving crew training for retail operations.
About SKY Express
Launched in 2005, SKY Express is the fastest-growing airline in Greece, with a presence at 34 Greek airports. The airline operates one of the youngest fleets in the region, boasting the smallest environmental footprint in terms of fuel efficiency and CO2 and NOx emissions. Serving over 1.5 million passengers annually, SKY Express is renowned for its commitment to customer satisfaction, consistently achieving high ratings in passenger surveys for comfort, punctuality, and service quality.
“Despite the challenges of the global crisis, SKY express has successfully continued to expand our routes, develop our operations, and improve the customer experience. Omnevo’s solution has helped us in delivering those ambitions by creating powerful new efficiencies in our F&B operations as we bring greater choice and a stronger inflight experience to the SKY express passenger. ”
The Solution
Omnevo partnered with SKY Express to deliver a seamless, integrated digital solution that addressed the airline's revenue and operational goals. The 'SKY Drinks & Bites' menu enriched the passenger experience, offering intuitive pre-ordering options that allowed travellers to customise their inflight selections with ease.
Operationally, the solution streamlined inventory management, reduced waste, and simplified crew workflows. Real-time access to passenger orders and product details enabled the crew to focus on exceptional service. Continuous collaboration ensured the platform evolved alongside SKY Express' growth, maintaining efficiency and enhancing the overall inflight experience.
Strategic priorities
- Passenger Experience: Delivering an enhanced, engaging experience that encourages spending and builds a stronger connection with the airline.
- Weight Saving: Pre-ordered F&B significantly reduces onboard weight and minimises unused stock.
- Sustainability: Reducing waste through precise pre-ordering aligns with SKY Express’ commitment to environmental responsibility.
The Results
Following the implementation of Omnevo’s solution, SKY Express experienced a transformative shift in both operations and passenger satisfaction. The streamlined processes led to noticeable improvements in efficiency, with the airline confidently expanding its warehousing operations beyond Athens.
Passengers responded positively to the enhanced inflight offerings, driving a significant increase in ancillary revenue. The new pre-order capabilities not only boosted sales but also fostered stronger customer loyalty, as travellers enjoyed a more personalised and convenient experience.
Operationally, the airline benefited from a reduction in waste and optimised inventory management, aligning perfectly with its sustainability goals. Crew members reported smoother workflows, allowing them to focus more on customer service, contributing to an overall superior inflight experience.
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