Onboard Hospitality: Ordering ahead

"The advantages of pre-ordering are evident on multiple fronts; from the perspective of the airline, it effectively minimises onboard waste. For the passengers, the ability to make choices in advance provides a streamlined and worry-free experience throughout their journey" Peter Rebelo Coelho & Stuart Forster discuss the pivotal role of pre-ordering food and drink in curbing cabin waste in the latest Onboard Hospitality Magazine. "A deep understanding of an airline's operations is necessary to optimise the airline's carts for every leg of the journey. The goal is to avoid carrying items onboard that may not be in demand or are not popular in specific regions."