Press Release: Omnevo powers a new performance level for SKY express

WIESBADEN, GERMANY, 27 JANUARY 2022 -Omnevo, leading provider of digital ancillary revenue models, has partnered with Greece-based carrier SKY express to establish a core digital ancillary revenue platform for the airline - enabling SKY express to develop a new standard of experience for its customers and significant new operational gains and competitive advantages for the young airline.

The new digital platform is tailored to the needs of SKY express in prioritizing the airline’s key customer service and operational elements as it continues to expand its network of mid-range European destinations. Central in this is the development of its inflight customer service and F&B offer from the industry standard of a simple complimentary offering, particularly through the development of its new ‘SKY Drinks & Bites’ expanded menu on international routes.

From Omnevo’s menu of fully-integrable modules SKY express was able to select precisely the elements needed for its initial phase of digitalization, with the platform built on four key modules: Retail/F&B program - including product offering, pricing, promotions, financial reconciliation; Supply Chain Management - supplier management, product procurement, inventory management; Logistics  - core management and logistics preparations, including preparation & operational processes across the product journey and; ePOS - onboard sales and crew support and training.

The platform provides SKY express with greater control of its F&B program, including the ability to define its F&B offer to its operational and customer needs through the expanded freedom to select caterers, suppliers and service providers.  Such versatility will be a crucial strength as airlines seek to respond to the shifting needs of the passenger as traffic recovers in 2022.

Michael Raasch, CEO of Omnevo, commented: “We are delighted to partner with SKY express in its dynamic ambitions for digital capabilities, beginning with a foundation that will support both the customer experience and the airline’s performance in the post-COVID recovery and beyond.

After the unprecedented battering that airlines have weathered over the past two years, it’s crucial that they now respond to this new climate. Passengers demand a new standard of experience and airlines are simultaneously under huge pressures to raise efficiency and re-ignite their ancillary revenue streams.  Digitalization is the only pathway to resolving those issues, but it isn’t simply about a 2022-23 recovery; it’s about developing the passenger experience and the airline’s performance capabilities for the decade ahead.

Over the past few months we’ve seen the anticipated interest in digitalization from major flagship carriers but we’re also finding a rising number of smaller, forward-thinking airlines are also alert to the performance-enhancing potential of digitalization and the rising expectations from returning passengers for digital experiences.

From the smallest LCC to the largest FSC, our tailored platform enables any airline to take control of the revenue journey by combining a new standard of customer experience with higher benchmarks in operational efficiency and revenue. Regardless of airline size, as the recovery accelerates the airlines digitalizing right now are seizing competitive advantages that will deliver significant returns and strengthen their performance - not only this year but also in their long-term positioning and competitiveness.”