WTCE: Airlines are Taking Steps to Become Full Lifestyle Brands
February 22, 2023
Technology leads the way With increasingly complex operations and customer choices, it’s no surprise that tech is leading the way in the evolution of how and when airlines sell products– both onboard and pre-flight. In 2021, Singapore Airlines claimed a world-first when it joined forces with digital ancillary revenue specialist Omnevo and inflight digitalisation business airfree to launch live, inflight shopping.
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