Aviation
An airlines journey to digital retail success: Start small, scale fast!
As I speak with airlines of all shapes and sizes, one of the most consistent themes of our conversations is how to innovate in the digital retail space, driving new revenues and enhancing the experience for passengers.
For many airlines without prior digital retail presence, the prospect of deploying a comprehensive platform can be overwhelming. When they glance at mature offerings like Krisshop, which boasts over 30,000 products, home delivery, loyalty integration, and a multitude of functionalities, it's easy to feel lost in the complexity of it all. It's like trying to see the forest through the trees, with the vast expanse of new possibilities seemingly beyond the comfort zone of onboard retail.
But here's the good news: embarking on an e-commerce journey need not be a plunge into the great unknown. Instead, airlines can take a phased approach that starts small and scales as they feel ready. This involves initially launching a straightforward e-commerce solution like, such as pre-ordering duty-free items and food and beverage services, before gradually expanding into a comprehensive platform that integrates their loyalty program, offers home delivery services, exclusive brand collaborations, and additional offerings such as airport parking. See our projects with Air Europa or Air Arabia for more specific examples.
